Writing services
Storytelling takes many forms. From lens to pen, the process is transferable and, I feel, should go hand in hand. My writing style is relaxed but informative as if two friends are having a yarn whilst out on the trail together, putting the world to rights. I can create both long form creative articles and short form commercial copy using your tone of voice to reach audiences.
Not sure what tone you want to set? No problem, I can help there too
Client - NZ Adventure Magazine
Creative writing and photography
New Caledonia is an Island a few hours from NZ and Australia that's known for its French fusion and luxurious living. However, there's an adrenaline fulled underbelly that exists. I was sent there by Adventure Magazine to cover the 20th anniversary of an MTB event called the Megarando. Whilst there I was also tasked with capturing imagery of the Islands other excursions in a bid to tempt the NZ and Australian markets to the destination.
Page 84 - Currently 2.2 million views
https://www.yumpu.com/en/document/read/68551110/adventure-magazine
Client - NZ Adventure Magazine & MBUK
Creative Writing and photography
An editorial story that bridges the gap between gold miners from 1860's in the New Zealand Otago region and the modern day mountain biker.
Original story and images by me, collaborating with a local rider who I had set up as the modern day gold miner. This story took me on a huge journey of discovery through the NZ landscape with a clear goal that the images had to match my words. The editorial was picked up by 3 global magazines.
https://www.yumpu.com/en/document/read/67726597/adventure-magazine - Go to page 60, Currently has over 2 million reads
https://www.imbikemag.com/issue75/?page=33
MBUK print issue number 422 Summer 2023
Client - Lake Wanaka Tourism
Commissioned to write a series of long form article that's focussed around the local region of Wanaka. Incorporating local business and excursions that speak to first time travellers through to the more discerning tourist and local alike.
Brewery Tour
https://www.lakewanaka.co.nz/wanaka-stories/wanaka-has-crafted-its-own-authentic-brewery-culture/
Backcountry ski huts
Mountain biking in the area
https://www.lakewanaka.co.nz/wanaka-stories/a-guide-to-mountain-biking-in-wanaka/
Client - Db Journey
creative writing and photography
Db reached out and commissioned three articles to be written with a brief of searching out snow during the summer months. My focus was centred around New Zealand as a destination, summer glacier skiing and the culture that indoor slopes have created.
www.eu.dbjourney.com/blogs/guides/new-zealand-the-home-of-the-summer-ski-adventure
https://eu.dbjourney.com/blogs/guides/summer-soul-turns-7-destinations-for-summer-skiing
Client - A Level Up
Simone and Emily are tow of New Zealands most successful adventure racers, their list of achievements is incredible with Simone arguably being one of the top global endurance athletes. They were recently part of a TV program called Tracked and wanted their website imagery and copy updating to coincide with their new business of training the next generation of super athletes. Using their fun approach to life and inspiring backstory I was able to rebuild their site to provide a more professional focussed approach.
Client - Outside & Active
Creative writing
Outside & Active are the media part of Raccoon Events, the people that organise the largest ski and running exhibition in the UK and now the US. The Outside & Active offshoot wanted to offer a more substantial contribution in their blogs and so contacted me to help achieve this.
My first step was to continue their regular 'Top 5' article but adapt it to the ski industry. My view is to always target trigger points with readers such as "new ski resorts to explore' and then to engage them with relatable, light hearted but educational information.I was also given freedom to produce creative long form articles.
www.outsideandactive.com/articles/uphill-skiing-why-its-worth-getting-out-of-breath-for
www.outsideandactive.com/articles/top-five-snow-brands-you-may-not-know-about
www.outsideandactive.com/articles/5-ski-resorts-that-you-might-not-know-about-but-should
www.outsideandactive.com/articles/mountain-culture-the-alternative-education
www.outsideandactive.com/articles/sustainability-putting-our-money-where-our-values-are
Client - Openwear
Creative writing and media
Openwear were one of the first snow sports outerwear brands to produce circular products with a totally open process. From materials to shipping, you can see the exact steps being taken. I was asked to produce an informative article on how to look after your precious ski's and snowboards. Written using their formal tone of voice and pleasing aesthetic, this was one of their more popular articles.
Client - Ski Yodl
Creative Writing
Ski Yodl are bridging the space between tech and ski holidays. I was brought on board as a copywriter, and thanks to my many years in snow sports, I was able to combine their fun style of writing with my expertise to create a longstanding partnership.
This piece of writing educates readers about the joys of splitboarding and getting into the mountains. It was also a call to action to direct people into actively participating in the sport.
Client - Ski Yodl
Copywriting
Ski Yodl plays host to thousands of properties, all of which needed to be curated in their tone. This involved in-depth research and cross checking facts before writing an informative sentences that can sell the resort and accomodation to customers
Client - Inthesnow
Creative writing
In the snow are one of the UK's top snow based publications.This piece was written from my experiences of the New Zealand ski culture, in particular the sport of Freeriding. I tried to capture the uniqueness of NZ and how it differs from other countries.